Sunday, August 29, 2010

Hitatchi Product Design Fail

I usually don't do this, but Hitachi needs to be called out. This is probabaly one of the worst visual brand languages of any product series...especially power tools. Really? Green alien look? Who is your target market for these...12 yr old boys? These seriously look like they belong more in a Toys R Us than Lowes. What do you think?


Nate said...
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Nate said...

Amen, brother... they need some serious assistance in their design department.