Now I am a huge proponent of drinking tap water, and I actually despise the idea of bottled water in the first place considering we have some of the cleanest tap water in the world, and because of all the waste...from the plastic in the bottles to the energy used to ship the water. This is especially true for the imported waters. Anyway, with that rambling out of the way, I do think that some of the bottle designs that you see in the stores are excellent. I saw this VOSS bottle at a gas station, and I literally bought it just because I loved the design so much. Simple, yet it stands out. Everything is plastic, and the top grey part is the lid that reveals the spout when unscrewed. And it tasted...just like water.