The 15 below jacket, designed by Canadian designer Lida Biday, was designed to help devise a way to keep the homeless warm in cold Canadian winters. The jacket itself is light, windproof, and water proof. But the coux de gras comes with the "insulation". Users can stuff newspaper into 15 hidden pockets within the coat to provide some insulation, which is rated for 15 below weather for at least 8 hours. The bag can also fold into a pillow and a backpack. Several of the bags have been signed by famous celebritites and made it to ebay to be sold as a fundraiser. Celeb endorsers include Yo-Yo Ma, John Stewart, Nelly Furtado, R.E.M, and more.
See the test footage here: The test