A Different Look at the Free Coffee Card

Hitatchi Product Design Fail

I usually don't do this, but Hitachi needs to be called out. This is probabaly one of the worst visual brand languages of any product series...especially power tools. Really? Green alien look? Who is your target market for these...12 yr old boys? These seriously look like they belong more in a Toys R Us than Lowes. What do you think?

Back Dart = Slim Shirts

The fastest way to a slimmer, more fitting shirt is a back dart stitch. You can see the 2 crescent shaped stitch lines on either side of the back of the shirt. These are designed to draw the outer waist of the shirt in, therefore creating a more fitted pattern, and therefore a more slim looking figure.

Take your dress shirts to a local alteration shop and add back darts. Its the easiest way to increase fit and style. These Italians give a good example.

Pictures via thesartorialist and biasedcutblog


This is a good comparison picture. Left = Bad. Right = Good.

Try with slim fit pants for a complete look.

Cool Pipe Lamps

Cool. Stuff.